The Digital Generation (Gen-D) is comprised of technologically savvy consumers comfortable using all types of devices and apps. While Millennials, born between 1980 and 1994, represent the largest segment of this audience, Gen-D is more of a mindset.
FICO recently completed an extensive consumer research study that looked at Gen-D and how they are consuming financial products. The research found that the Digital Generation is growing in economic strength, social influence and banking potential, and are having some very expected and unexpected impacts on our economy. Because they have grown up with mobile devices that can simplify life and keep them connected to people and businesses, they differ from the general population in the way they bank and the channels they prefer.
For more on this story visit the following link: 7 Things Bankers Must Know About the Digital Generation
Source: The Financial Brand