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ABSA Puts Banking on Twitter

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ABSA has launched ChatBanking, the first service in Africa which allows you to conduct your day-to-day banking from your Twitter account, without interrupting your session on the social media website.

The secure, private and convenient service was launched on Twitter today and will eventually be rolled out to other social media platforms.

Changes in customer behaviour require that banking has to be available anytime, anywhere, and accessible through multiple channels. In addition, social media has transformed the traditional relationship between business and customers in the same way as it has changed how individuals interact with one another.

For more on this story visit the following link: ABSA Puts Banking on Twitter
Source: Finextra

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