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Affluent banking clients prefer to use digital channels

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Affluent middle-class customers in the UAE are more likely to interact with their banks using digital channels than before, according to a research released by Collinson Group.

Financial service brands looking to boost engagement must ensure their loyalty initiatives are aligned with customers’ digital expectations.

It’s easy for customers to do a lot of transactions through smartphones or computers instead of visiting a branch or ATM machine. Customer can pay their monthly utility bills online, transfer funds online, and other options include request for cheque book, payment of Salik, Nol card, fines, airline ticket payments and telecommunication, among others.

For more on this story visit the following link: Affluent banking clients prefer to use digital channels

Source: Khaleej Times

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