While international companies are certainly looking at the phenomenon and making sure that mobile forms part of their channel to market, many African companies are opting for a mobile-first approach, simply leapfrogging the traditional channel approach.
From a business perspective, banks understand the benefits of mobile banking and are actively driving its uptake. Mobile banking is ubiquitous, it’s self-service and low cost. Juniper has said that a mobile banking transaction costs a forty-third of an in-branch transaction, and we have heard some banks say that up to 60% of their operational costs go into providing for branch services.
For more on this story visit the following link: African banks lead world in mobile security