CitiDirect BE®, Citi’s institutional e-banking platform, has been ranked number one in the 2016 Greenwich Associates Digital Banking Benchmarking study for the 11th consecutive year.
The study assesses “Best of Breed” features and functionality among online, mobile and direct integration channels that differentiate treasury and cash management providers globally. This year, Citi placed first in Asia and Europe from a peer group of global and regional competitors.
In addition to sharing the top ranking globally, reflecting Citi’s success in delivering market leading omni-channel experience, CitiDirect BE received the highest rating in the study across 33 categories, including but not limited to conducted by Greenwich Associates, an independent research and consulting firm, the annual study evaluates online banking applications and scores them based on more than 40 evaluation factors and 1,500 sub criteria.
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