Diebold Nixdorf and Cuscal Ltd., an Australian payment solutions provider, are exploring the benefits of beacon technology to drive connected commerce and shape the future of consumer transactions.
Cuscal is currently testing the advanced technology on Diebold Nixdorf ATMs and software in its lab in Sydney.
Beacon technology uses the connection between consumers’ mobile applications and Bluetooth to enable financial institutions to detect and identify consumers as they approach an ATM or branch lobby.
This allows the FI to tailor one-on-one marketing offers based on data such as the consumer’s preferences and financial needs.
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