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Digital drive tilts hike scale in favour of fintech startups

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Financial technologies and learning solutions are this appraisal season’s winning bets at startups in India, where last quarter’s currency swap and the government’s visible drive toward digital transactions may help dislodge marketplace unicorns as bulge­ bracket paymasters.

The reversal in the fortunes for employees at digital marketplace platforms, service and product aggregators and real estate search startups coincides with enhanced focus on digital transaction processing: Intuitively, this guided shift in purchasing behaviour of a hitherto cash ­dependent nation would have translated into more revenue for the established startups. However, lingering questions over their business models and visibility on profits have turned investors in these businesses more cautious, leading to prospects of muted pay increases, say consultants.

“Employees in marketplace startups may not see fat increases this year. But others in the fintech and machine ­learning space are seeking talent on a warfooting. People in these companies will be rewarded and the pay increase may be in double digits,” said Jappreet Sethi, co­founder of YoStartups, which provides consultation services to startups.

For more on this story visit the following link: Digital drive tilts hike scale in favour of fintech startups

Source: Times of India

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