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Fintech must identify problem if disruption is to succeed

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“Always start with clearly identifying what problem you are trying to address. If you don’t, you end up with a solution which is looking for a problem,” said Kevin Johnson, head of Innotribe Innovation Programmes at SWIFT.

“By adopting a build, measure, learn approach to product development that fintechs use, you’re more likely to end up with a product that customers want, as they have been central to development and have provided a ‘feedback loop’.”

For more on this story visit the following link: Fintech must identify problem if disruption is to succeed

Source: Disrupt Africa

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