“Always start with clearly identifying what problem you are trying to address. If you don’t, you end up with a solution which is looking for a problem,” said Kevin Johnson, head of Innotribe Innovation Programmes at SWIFT.
“By adopting a build, measure, learn approach to product development that fintechs use, you’re more likely to end up with a product that customers want, as they have been central to development and have provided a ‘feedback loop’.”
For more on this story visit the following link: Fintech must identify problem if disruption is to succeed
Source: Disrupt Africa