Financial marketers are facing a demographic challenge as Millennials discover new alternatives that are challenging the primacy of traditional providers. Young people’s expectations are constantly changing and evolving as fintech disruptors threaten the status quo.
As the financial industry continues to explore new applications, platforms and products, the marketing muscle needed to win consumers is being stretched, with an intense focus on generating positive ROI.
Millennials were the first generation to grow up with internet. Some of these “Digital Natives” may never handle a single financial matter without somehow using a screen. And with more and more Millennials transitioning to this cashless, paperless, branchless lifestyle every day, it is imperative that financial institutions master marketing to Millennials effectively.
For more on this story visit the following link: Six Insights for Marketing Digital Banking Solutions to Millennials
Source: The Financial Brand