M-Pesa ceased operations in South Africa on June 30, shedding light on an ongoing discussion: Is the challenge of replicating the success of the M-Pesa model in Kenya more about implementation and management or about context and market structure? The fact that the same parent company has not been able to replicate its success story in South Africa seems to support the latter explanation.
In Latin America and the Caribbean (LAC), we have been dealing with this dilemma for a long time, and the evidence points to context as well. M-Pesa brought innovations to East Africa that other players had already brought to most LAC markets.
For more on this story visit the following link: The Replication Limits of M-Pesa in Latin America