With the overwhelming acceptance of the smartphone and the increasing use of mobile banking applications, progressive financial institutions have moved beyond traditional marketing channels and are leveraging the mobile phone as an important sales channel. No longer just focusing on the mobile Web, integrating marketing messages within the mobile banking app itself offers a better opportunity to target the right audience at the right time.
For years there’s been a disparity between the amount of time people spend on their mobile device and the actual ad dollars allocated to this medium. No place is this more true than the banking industry, where there has been a hesitancy to use this powerful channel beyond basic banking tasks. It is expected that this gap will narrow as bank and credit union marketers become more adept at using mobile to reach their audience.
For more on this story please visit the following link: Turning Mobile Banking into Sales Machine
Source: The Financial Brand