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Will Consumers Buy Mobile Banking Subscriptions?

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According to the Economist, “80% of companies are seeing a change in how their customers want to access and pay for goods and services and 50% of these same companies are changing their pricing models as a result.” Yet in the banking industry, charging $5 a month for a debit card or overdraft protection is not so inspiring. How can the banking industry associate their fees with value, rather than penalties?

For more on this story visit the following link: Will Consumers Buy Mobile Banking Subscriptions?

Source: The Financial Brand

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